Package Design

Product packaging design is all too often ignored in the commercial world, which means when a product is packaged creatively, it stands out. As products sitting on store shelves cry out for attention, it's the product design that can mean the difference between what gets bought and what gets left behind. Below are a few product designs that stood out to me.

Five Organic Olive Oil | Simplistic! The black and white color scheme draws emphasis on the wood cork, which ties in with the branding concept of an all organic product

Babees Honey

Key Cola | Incoporating the classic designs of soda companies and mixing it with the contemporary designs of the oh so popular energy drinks

Saxton Cider | Love how the color scheme in the labels compliment the color of the cider!

Dearly Beloved

BMW M3 Advertising

Ad agency, Serviceplan Munich, were given a brief by BMW Germany to produce a special billboard at Hamburg airport featuring the M3 Coupe, a 50 x 2m light wall in the middle of the arrivals hall.

They came up with the clever idea to use the reflective surface of the floor to extend their canvas, creating the headline out of half-letters and using the shiny floor to convey the message ‘Exceed Maximum’. The campaign picked up a Silver in the latest Epica Awards for creativity in film and media.

Microsoft Surfaces

Microsoft has designed their version of an interactive kiosk, but with a little tweak. Rather than having the kiosk displayed like a TV or computer (most likely hung on the wall), Microsoft has designed the screen into a hands on table.  Most of the images below are examples of how business' such as casinos and cell phone companies plan on using this invention to better their company. The possibilities are endless for this major breakthrough. This pushes the idea of the world becoming completely virtual to a whole new level.

Caesars Palace incorporating the tablets into gambling games, such as the simple Scratch and Win.

T-Mobile has the tablet sensing the cell phone and comparing the data with other data.

Scanning credit cards without a machine...and even able to add tip with your fingers!

Casinos are the most likely to incorporate this invention into their business' because they have the budget to spend on these types of technology.

Automobile Touchscreens

Touchscreen GPS in cars have been around for many years now. Although these touch screens are now multi-purpose. They are now much larger than when they were first designed. This opens up possibilities for designers because they have a larger area to design and they can be more creative with these designs. Now an automobile touchscreen can display the weather, GPS, music stations, direction, and even your gas tank levels.

Microwave Oven Touchscreen

With technology booming, designers have to constantly be on their toes for the next "contemporary" idea.  GUIFX took the idea of a touchscreen microwave and made it a reality. Touchscreen appliances are becoming more popular and are considered the standard in new, industrialized homes. As a designer, this opens up numerous doors to experiment with interactive screen layouts.

Mammoth Mountain 3D

Below are some images of the 3D interface of Mammoth Mountain. The designer chose to place the navigation at the bottom left so it wouldn't distract from the main concept of the layout (the 3D mountain animation).

Pearson Airport

Below are some images from the Pearson Airport's Interactive Kiosk.

This Passage Oublie is an interactive, touch screen kiosk video. The designer took the approach of creating a large interactive map of the world, which compliments is purpose and audience nicely.