This audio definitely adds interest to this commercial. A lot of times when I am watching commericals on television, I am also focused on doing something else. So if a commerical has audio of someone talking, I instantly start listening to the voice, although I never look up to watch the commercial. This is where they loose the viewer. But with a commercial with just music audio, it grabs my attention and I am forced to look up and see why there is just music playing on my television.
The audio in this Mercedes commercial is very simple (in that it does not have too many different instruments incorporated) which shows the sophistication and luxury of the commerical. It has a hint of techno and other electronic sounds to reinforce that this is "the technology of the future."
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