Placement in graphic design is not only important, but it can drastically change the mood and feeling of the piece. Bad text and/or image placement can easily make a body of work go from sophisticated to elementary. I struggled a little with this in Project one.
Some criticism that was said:
- correct the color of Carroll logo from blue to white (to contrast more against the black background)
- change the type so it follows typography heirarchy (italics, size, bold, etc.)
- re-arrange the "Scott Center" and Carroll logo placement
In doing these changes, it turned Project 2 into a much more sophisticated promo video. It can be difficult to place text in a video because you are not necessarily working with a blank canvas, but rather an image with color, contrast, and values. This can make it harder for the viewer to read the text and/or logo. It is our job as the designer to create solutions to this. I chose more of a "cop-out" solution in that I placed my text against a black background, although I did this to match the asthetics of my video. Although, if I needed to add information against an image, then I would need to place the text in an area that does not have much interest (in either black or white...NO COLOR).
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