Avivo

Avivo is an interactive company based in Slovenia. Among services is IT production for next generation multimedia application based on Silverlight, WPF and mobile applications. I like this picture because it shows how you can use multimedia to brand your company and brand your company by using multimedia. These go hand in hand.

Absolut Commercial 2010

Absolut Anthem commercial 2010

A group of artists come together from all around the world to create art pieces that spell out the philosophy of Absolut vodka. What is interesting about this commercial is how you are only shown short cuts of each artist creating there "masterpiece"and it isn't until the end of the commercial that you see them revealed (this is the method the designer used to persuade the viewer to watch the entire commercial). This is a much more artistic approach of marketing liquor than you usually see on television (i.e. Budweiser). The ending shot "In an Absolut World" is not created in AfterEffects with simple text, but rather created and then shot. This is much more interesting and hopefully something I can incorporate into my own project.

3D Animation in Commercials

This is a showreel of 3D amination in commercials from all over the world. Most of them are not in English, but the message doesn't matter. What matters to me is the creative design of each one. It is rare when you see a commercial on television that is animated, but when done correctly, it is much more interesting than the typical film commercial. The designers did a fantastic job creating realism while still keeping the commercial fresh and contemporary.

Typography in multimedia

Typography is half of design. I am always finding myself looking at contemporary, crazy fonts that I can incorporate into my own design. The advertisements above are perfect examples of how font can make or break your design. These all add interest to the piece, yet are still legible enough to send the message across. On the other hand, there is a huge difference in typography in advertising and typography in multimedia. I need to be careful when choosing fonts for my videos because they have to be as simple and easy to read as possible. All the fonts above would be ridiculous in multimedia and would turn the viewer away immediately. This is because they would not be able to read it fast enough or could simply give them a headache!

Fading in concepts for Project 1

While the intro to the Madeline cartoon is not the same exact concept that I am incorporating into my video, this is still a good reference for me to use in project one. The illustration of Paris that is paned in and out of the intro is the same type of artistic style I want to use in my illustration of Carroll Community College.

This is the exact concept I want to use in my video. This idea of fading into an illustration followed by the color and detail fading in after it is very interesting to the eye.

Still Motion Animation

This still motion animation caught my eye because of the artistic style that was incorporated. This idea of "paper coming alive" is very interesting to watch. And the layering of clips towards the ending scene where everything comes together is what kept me watching the entire video. I also liked the extreme lighting used while shooting, which I could possibily incorporate into my own work (since using a flash on the camera is not possible).

http://www.youtube.com/watch?v=na3pRMYbPyA

SuperBowl Commercial Analysis

The average cost of a 30 second Superbowl commercial is roughly $3.5 million. Even though 100 million people tune into watch the big game, there is still high pressure to design an advertising concept that will grab their attention. Big, international companies such as Coca-Cola, Pepsi and Audi are trying to build on the fact that football fans will already be talking about their commercials on social media. In turn, they hope that when you do this, they (hashtags, scans, shazam, etc.) will organize the response to try and measure it. These hashtags included #GameDayPolarBears and #SoLongVampires during the first and second quarter. Today, social media is a key part in advertising and SuperBowl XLVI is the perfect example of this. It is importatnt that I consider this in my own design work and the work I create in the future. 

Audi Commercial