Typography is half of design. I am always finding myself looking at contemporary, crazy fonts that I can incorporate into my own design. The advertisements above are perfect examples of how font can make or break your design. These all add interest to the piece, yet are still legible enough to send the message across. On the other hand, there is a huge difference in typography in advertising and typography in multimedia. I need to be careful when choosing fonts for my videos because they have to be as simple and easy to read as possible. All the fonts above would be ridiculous in multimedia and would turn the viewer away immediately. This is because they would not be able to read it fast enough or could simply give them a headache!
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