Absolut Anthem commercial 2010
A group of artists come together from all around the world to create art pieces that spell out the philosophy of Absolut vodka. What is interesting about this commercial is how you are only shown short cuts of each artist creating there "masterpiece"and it isn't until the end of the commercial that you see them revealed (this is the method the designer used to persuade the viewer to watch the entire commercial). This is a much more artistic approach of marketing liquor than you usually see on television (i.e. Budweiser). The ending shot "In an Absolut World" is not created in AfterEffects with simple text, but rather created and then shot. This is much more interesting and hopefully something I can incorporate into my own project.
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