The average cost of a 30 second Superbowl commercial is roughly $3.5 million. Even though 100 million people tune into watch the big game, there is still high pressure to design an advertising concept that will grab their attention. Big, international companies such as Coca-Cola, Pepsi and Audi are trying to build on the fact that football fans will already be talking about their commercials on social media. In turn, they hope that when you do this, they (hashtags, scans, shazam, etc.) will organize the response to try and measure it. These hashtags included #GameDayPolarBears and #SoLongVampires during the first and second quarter. Today, social media is a key part in advertising and SuperBowl XLVI is the perfect example of this. It is importatnt that I consider this in my own design work and the work I create in the future.
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| Audi Commercial |
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